THESMARTLOCAL REPORT
Dec. 1, 2021, 6:28 p.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
118
PEOPLE REACHED
96
TOTAL REACTIONS & SHARES ACROSS FB
2,527
280
LIKE
280
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
9
WOW
9
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,088
SHARES
1,088
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
119,222
UNIQUE PAGE VIEWS
96,976
AVG TIME ON PAGE
4MIN
8S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,868,966
PEOPLE REACHED
1,079,165
VIDEO VIEWS
665,997
REACTIONS, COMMENTS & SHARES
47,272
15,397
LIKE
3,229
ON POST
12,168
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
340
ON POST
1,825
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,938
COMMENTS
5,553
ON POST
8,385
ON SHARES
14,589
SHARES
14,001
ON POST
588
ON SHARES
POST CLICKS
181,212
46,925
VIDEO
PLAYS
2,388
LINK CLICKS
131,893
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,157,286
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,139,013
REACTIONS, COMMENTS & SHARES
9,752
3,019
LIKE
1,632
ON POST
1,387
ON SHARES
113
LOVE
49
ON POST
64
ON SHARES
1,743
HAHA
836
ON POST
907
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
4
ON POST
15
ON SHARES
3,572
COMMENTS
1,971
ON POST
1,601
ON SHARES
1,271
SHARES
1,191
ON POST
80
ON SHARES
POST CLICKS
494,998
266,400
VIDEO
PLAYS
5
LINK CLICKS
228,541
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
300
ENGAGEMENT
2,313
REACH
275
LIKES
2,299
COMMENTS
14
SAVED
0
YOUTUBE VIDEO
YOUTUBEVIEWS
1,453,044
EST. MIN WATCHED
4,168,216
LIKES
23,126
DISLIKES
931
COMMENTS
4,887
SHARES
920
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
1,004
PEOPLE REACHED
872
695
LIKE
695
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,127
SHARES
2,127
ON POST
0
ON SHARES
POST CLICKS
3
1
PHOTO
VIEWS
1
LINK CLICKS
1
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
150,187
UNIQUE PAGE VIEWS
100,721
AVG TIME ON PAGE
3MIN
26S
SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 96 | 119,222 | N.A | 118 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,079,165 | 665,997 | 47,272 | 2,868,966 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,139,013 | 9,752 | 2,157,286 | 267 |
| National Youth Film Awards | 275 | N.A | 2313 | 300 | 3,972 |
| Shopping for School Supplies | N.A | 1,453,044 | 29,864 | N.A | - |
| Back to School Safety Supplies | N.A | 32,100 | 0 | N.A | N.A |
| Bus Guide SG to JB | 872 | 1 | N.A | 1,004 | 267 |
| Florist Mentions | N.A | 150,187 | N.A | N.A | - |
| Total: | 2,504,197 | 3,559,564 | 89,201 | 5,027,674 | 5,040 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Statistics are unavailable
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,504,197
TOTAL IMPRESSIONS
5,027,674
TOTAL ENGAGEMENT
89,201
AVERAGE INDUSTRY ENGAGEMENT
5,040
TheSmartLocal has outperformed the industry benchmark for engagement by 1,669.9%.
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1001%
- Went viral! Content like this keeps TSL at the top of people's minds.