THESMARTLOCAL REPORT
June 17, 2019, 2:53 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,233
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,258
TOTAL REACTIONS & SHARES ACROSS FB
2,508
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,111
SHARES
1,101
ON POST
10
ON SHARES
POST CLICKS
8,074
2
PHOTO
VIEWS
6,915
LINK CLICKS
1,157
OTHER CLICKS
GOOGLE ANALYTICSVIEWS
34,546
UNIQUE VIEWS
30,543
AVG TIME ON PAGE
4MIN
23S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,807,572
PEOPLE REACHED
1,064,158
VIDEO VIEWS
650,361
REACTIONS, COMMENTS & SHARES
47,073
15,352
LIKE
3,267
ON POST
12,085
ON SHARES
926
LOVE
163
ON POST
763
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,161
WOW
345
ON POST
1,816
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,851
COMMENTS
5,601
ON POST
8,250
ON SHARES
14,533
SHARES
14,264
ON POST
269
ON SHARES
POST CLICKS
180,273
46,660
VIDEO
PLAYS
2,382
LINK CLICKS
131,225
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,148,429
PEOPLE REACHED
1,420,931
VIDEO VIEWS
1,134,733
REACTIONS, COMMENTS & SHARES
9,662
2,993
LIKE
1,692
ON POST
1,301
ON SHARES
110
LOVE
49
ON POST
61
ON SHARES
1,725
HAHA
862
ON POST
863
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,557
COMMENTS
2,012
ON POST
1,545
ON SHARES
1,243
SHARES
1,208
ON POST
35
ON SHARES
POST CLICKS
494,065
265,931
VIDEO
PLAYS
2
LINK CLICKS
228,080
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
64,553
ENGAGEMENT
4,258
REACH
43,929
LIKES
2,717
COMMENTS
1,478
SAVED
63
YOUTUBE VIDEO
YOUTUBEVIEWS
1,323,568
EST. MIN WATCHED
3,861,650
LIKES
21,924
DISLIKES
855
COMMENTS
4,812
SHARES
799
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,196
SHARES
2,176
ON POST
20
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 34,546 | 2,258 | 193,233 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,064,158 | 650,361 | 47,073 | 2,807,572 |
| Comedy FBV: Signs You Are A Basic Bro | 1,420,931 | 1,134,733 | 9,662 | 2,148,429 |
| SONY: Camera Barter | 43,929 | - | 4,258 | 64,553 |
| Shopping for School Supplies | - | 1,323,568 | 28,390 | - |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 |
| Total: | 2,893,403 | 3,143,208 | 95,890 | 5,590,458 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,893,403
TOTAL IMPRESSIONS
5,590,458
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1157%
- Went viral! Content like this keeps TSL at the top of people's minds.