THESMARTLOCAL REPORT
Jan. 18, 2020, 5:19 p.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,523
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,101
ON POST
11
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
62,848
UNIQUE PAGE VIEWS
55,289
AVG TIME ON PAGE
5MIN
34S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,832,372
PEOPLE REACHED
1,068,139
VIDEO VIEWS
656,809
REACTIONS, COMMENTS & SHARES
47,169
15,372
LIKE
3,258
ON POST
12,114
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,165
WOW
344
ON POST
1,821
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,892
COMMENTS
5,599
ON POST
8,293
ON SHARES
14,562
SHARES
14,223
ON POST
339
ON SHARES
POST CLICKS
180,831
46,827
VIDEO
PLAYS
2,385
LINK CLICKS
131,613
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,153,706
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,136,568
REACTIONS, COMMENTS & SHARES
9,703
3,004
LIKE
1,681
ON POST
1,323
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,733
HAHA
857
ON POST
876
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,567
COMMENTS
2,017
ON POST
1,550
ON SHARES
1,254
SHARES
1,210
ON POST
44
ON SHARES
POST CLICKS
494,673
266,270
VIDEO
PLAYS
2
LINK CLICKS
228,349
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
0
ENGAGEMENT
4,234
REACH
0
LIKES
2,704
COMMENTS
1,468
SAVED
62
YOUTUBE VIDEO
YOUTUBEVIEWS
1,391,722
EST. MIN WATCHED
4,029,785
LIKES
22,663
DISLIKES
904
COMMENTS
4,862
SHARES
861
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,170
SHARES
2,170
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 62,848 | 2,259 | 193,490 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,068,139 | 656,809 | 47,169 | 2,832,372 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,136,568 | 9,703 | 2,153,706 | 267 |
| SONY: Camera Barter | 0 | - | 4,234 | 0 | 3,514 |
| Shopping for School Supplies | - | 1,391,722 | 29,290 | - | 138,456 |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 | 267 |
| Total: | 2,856,068 | 3,279,810 | 96,904 | 5,556,239 | 143,038 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Platform does not have industry benchmarks
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,856,068
TOTAL IMPRESSIONS
5,556,239
TOTAL ENGAGEMENT
96,904
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1142%
- Went viral! Content like this keeps TSL at the top of people's minds.