THESMARTLOCAL REPORT
Dec. 13, 2019, 9:53 p.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,523
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,101
ON POST
11
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
56,969
UNIQUE PAGE VIEWS
50,271
AVG TIME ON PAGE
5MIN
25S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,828,503
PEOPLE REACHED
1,065,749
VIDEO VIEWS
656,145
REACTIONS, COMMENTS & SHARES
47,161
15,368
LIKE
3,260
ON POST
12,108
ON SHARES
927
LOVE
164
ON POST
763
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,165
WOW
345
ON POST
1,820
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,891
COMMENTS
5,598
ON POST
8,293
ON SHARES
14,560
SHARES
14,233
ON POST
327
ON SHARES
POST CLICKS
180,806
46,809
VIDEO
PLAYS
2,385
LINK CLICKS
131,606
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,153,386
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,136,496
REACTIONS, COMMENTS & SHARES
9,703
3,004
LIKE
1,684
ON POST
1,320
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,733
HAHA
858
ON POST
875
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,567
COMMENTS
2,017
ON POST
1,550
ON SHARES
1,254
SHARES
1,213
ON POST
41
ON SHARES
POST CLICKS
494,652
266,259
VIDEO
PLAYS
2
LINK CLICKS
228,339
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
64,569
ENGAGEMENT
4,239
REACH
43,929
LIKES
2,707
COMMENTS
1,470
SAVED
62
YOUTUBE VIDEO
YOUTUBEVIEWS
1,385,300
EST. MIN WATCHED
4,013,595
LIKES
22,607
DISLIKES
900
COMMENTS
4,858
SHARES
856
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,170
SHARES
2,170
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 56,969 | 2,259 | 193,490 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,065,749 | 656,145 | 47,161 | 2,828,503 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,136,496 | 9,703 | 2,153,386 | 267 |
| SONY: Camera Barter | 43,929 | - | 4,239 | 64,569 | 3,514 |
| Shopping for School Supplies | - | 1,385,300 | 29,221 | - | 138,456 |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 | 267 |
| Total: | 2,897,607 | 3,266,773 | 96,832 | 5,616,619 | 143,038 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Platform does not have industry benchmarks
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,897,607
TOTAL IMPRESSIONS
5,616,619
TOTAL ENGAGEMENT
96,832
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1159%
- Went viral! Content like this keeps TSL at the top of people's minds.