THESMARTLOCAL REPORT
Jan. 24, 2022, 10:56 p.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
123
PEOPLE REACHED
101
TOTAL REACTIONS & SHARES ACROSS FB
2,560
280
LIKE
280
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
9
WOW
9
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
105
COMMENTS
105
ON POST
0
ON SHARES
1,087
SHARES
1,087
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
125,609
UNIQUE PAGE VIEWS
101,320
AVG TIME ON PAGE
4MIN
4S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,870,327
PEOPLE REACHED
1,079,165
VIDEO VIEWS
666,272
REACTIONS, COMMENTS & SHARES
47,273
15,397
LIKE
3,225
ON POST
12,172
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
340
ON POST
1,825
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,938
COMMENTS
5,550
ON POST
8,388
ON SHARES
14,590
SHARES
13,986
ON POST
604
ON SHARES
POST CLICKS
181,220
46,929
VIDEO
PLAYS
2,388
LINK CLICKS
131,897
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,157,390
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,139,043
REACTIONS, COMMENTS & SHARES
9,752
3,019
LIKE
1,629
ON POST
1,390
ON SHARES
113
LOVE
49
ON POST
64
ON SHARES
1,743
HAHA
836
ON POST
907
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
4
ON POST
15
ON SHARES
3,572
COMMENTS
1,968
ON POST
1,604
ON SHARES
1,271
SHARES
1,185
ON POST
86
ON SHARES
POST CLICKS
495,005
266,402
VIDEO
PLAYS
5
LINK CLICKS
228,546
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
310
ENGAGEMENT
2,331
REACH
286
LIKES
2,295
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,454,998
EST. MIN WATCHED
4,172,912
LIKES
23,129
DISLIKES
932
COMMENTS
4,888
SHARES
926
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
1,094
PEOPLE REACHED
934
695
LIKE
695
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,126
SHARES
2,126
ON POST
0
ON SHARES
POST CLICKS
3
1
PHOTO
VIEWS
1
LINK CLICKS
1
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
157,911
UNIQUE PAGE VIEWS
106,130
AVG TIME ON PAGE
3MIN
27S
SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 101 | 125,609 | N.A | 123 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,079,165 | 666,272 | 47,273 | 2,870,327 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,139,043 | 9,752 | 2,157,390 | 267 |
| National Youth Film Awards | 286 | N.A | 2331 | 310 | 3,972 |
| Shopping for School Supplies | N.A | 1,454,998 | 29,875 | N.A | - |
| Back to School Safety Supplies | N.A | 32,100 | 0 | N.A | N.A |
| Bus Guide SG to JB | 934 | 1 | N.A | 1,094 | 267 |
| Florist Mentions | N.A | 157,911 | N.A | N.A | - |
| Total: | 2,504,275 | 3,575,934 | 89,231 | 5,029,244 | 5,040 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Statistics are unavailable
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,504,275
TOTAL IMPRESSIONS
5,029,244
TOTAL ENGAGEMENT
89,231
AVERAGE INDUSTRY ENGAGEMENT
5,040
TheSmartLocal has outperformed the industry benchmark for engagement by 1,670.5%.
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1001%
- Went viral! Content like this keeps TSL at the top of people's minds.