THESMARTLOCAL REPORT
July 31, 2021, 2:58 p.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
86
PEOPLE REACHED
71
TOTAL REACTIONS & SHARES ACROSS FB
2,529
281
LIKE
281
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
10
WOW
10
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,092
SHARES
1,092
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
111,762
UNIQUE PAGE VIEWS
91,831
AVG TIME ON PAGE
4MIN
17S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,863,992
PEOPLE REACHED
1,078,977
VIDEO VIEWS
663,887
REACTIONS, COMMENTS & SHARES
47,259
15,393
LIKE
3,235
ON POST
12,158
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
340
ON POST
1,825
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,933
COMMENTS
5,558
ON POST
8,375
ON SHARES
14,585
SHARES
14,048
ON POST
537
ON SHARES
POST CLICKS
181,117
46,904
VIDEO
PLAYS
2,386
LINK CLICKS
131,821
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,156,979
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,137,710
REACTIONS, COMMENTS & SHARES
9,751
3,019
LIKE
1,646
ON POST
1,373
ON SHARES
113
LOVE
49
ON POST
64
ON SHARES
1,743
HAHA
841
ON POST
902
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
4
ON POST
15
ON SHARES
3,571
COMMENTS
1,976
ON POST
1,595
ON SHARES
1,271
SHARES
1,199
ON POST
72
ON SHARES
POST CLICKS
494,968
266,386
VIDEO
PLAYS
4
LINK CLICKS
228,526
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
257
ENGAGEMENT
2,337
REACH
237
LIKES
2,301
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,447,130
EST. MIN WATCHED
4,156,826
LIKES
23,091
DISLIKES
931
COMMENTS
4,886
SHARES
916
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
861
PEOPLE REACHED
769
696
LIKE
696
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,132
SHARES
2,132
ON POST
0
ON SHARES
POST CLICKS
3
1
PHOTO
VIEWS
1
LINK CLICKS
1
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
119,692
UNIQUE PAGE VIEWS
79,656
AVG TIME ON PAGE
3MIN
25S
SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 71 | 111,762 | N.A | 86 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,078,977 | 663,887 | 47,259 | 2,863,992 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,137,710 | 9,751 | 2,156,979 |
| National Youth Film Awards | 237 | N.A | 2337 | 257 |
| Shopping for School Supplies | N.A | 1,447,130 | 29,824 | N.A |
| Back to School Safety Supplies | N.A | 32,100 | 0 | N.A |
| Bus Guide SG to JB | 769 | 1 | N.A | 861 |
| Florist Mentions | N.A | 119,692 | N.A | N.A |
| Total: | 2,503,843 | 3,512,282 | 89,171 | 5,022,175 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,503,843
TOTAL IMPRESSIONS
5,022,175
TOTAL ENGAGEMENT
89,171
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1001%
- Went viral! Content like this keeps TSL at the top of people's minds.