THESMARTLOCAL REPORT
Sept. 18, 2021, 6:56 a.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
96
PEOPLE REACHED
78
TOTAL REACTIONS & SHARES ACROSS FB
2,527
281
LIKE
281
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
9
WOW
9
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,091
SHARES
1,091
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
114,723
UNIQUE PAGE VIEWS
93,877
AVG TIME ON PAGE
4MIN
13S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,865,456
PEOPLE REACHED
1,079,165
VIDEO VIEWS
664,179
REACTIONS, COMMENTS & SHARES
47,260
15,394
LIKE
3,233
ON POST
12,161
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
340
ON POST
1,825
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,933
COMMENTS
5,556
ON POST
8,377
ON SHARES
14,585
SHARES
14,040
ON POST
545
ON SHARES
POST CLICKS
181,121
46,907
VIDEO
PLAYS
2,386
LINK CLICKS
131,822
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,157,092
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,138,946
REACTIONS, COMMENTS & SHARES
9,752
3,019
LIKE
1,636
ON POST
1,383
ON SHARES
113
LOVE
49
ON POST
64
ON SHARES
1,743
HAHA
838
ON POST
905
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
4
ON POST
15
ON SHARES
3,572
COMMENTS
1,972
ON POST
1,600
ON SHARES
1,271
SHARES
1,197
ON POST
74
ON SHARES
POST CLICKS
494,973
266,389
VIDEO
PLAYS
4
LINK CLICKS
228,528
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
272
ENGAGEMENT
2,336
REACH
250
LIKES
2,300
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,449,928
EST. MIN WATCHED
4,162,360
LIKES
23,103
DISLIKES
931
COMMENTS
4,886
SHARES
918
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
928
PEOPLE REACHED
811
696
LIKE
696
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,130
SHARES
2,130
ON POST
0
ON SHARES
POST CLICKS
3
1
PHOTO
VIEWS
1
LINK CLICKS
1
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
131,170
UNIQUE PAGE VIEWS
87,710
AVG TIME ON PAGE
3MIN
27S
SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 78 | 114,723 | N.A | 96 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,079,165 | 664,179 | 47,260 | 2,865,456 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,138,946 | 9,752 | 2,157,092 | 267 |
| National Youth Film Awards | 250 | N.A | 2336 | 272 | 3,972 |
| Shopping for School Supplies | N.A | 1,449,928 | 29,838 | N.A | - |
| Back to School Safety Supplies | N.A | 32,100 | 0 | N.A | N.A |
| Bus Guide SG to JB | 811 | 1 | N.A | 928 | 267 |
| Florist Mentions | N.A | 131,170 | N.A | N.A | - |
| Total: | 2,504,093 | 3,531,047 | 89,186 | 5,023,844 | 5,040 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Statistics are unavailable
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,504,093
TOTAL IMPRESSIONS
5,023,844
TOTAL ENGAGEMENT
89,186
AVERAGE INDUSTRY ENGAGEMENT
5,040
TheSmartLocal has outperformed the industry benchmark for engagement by 1,669.6%.
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1001%
- Went viral! Content like this keeps TSL at the top of people's minds.