THESMARTLOCAL REPORT
May 22, 2022, 7:28 p.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
132
PEOPLE REACHED
109
TOTAL REACTIONS & SHARES ACROSS FB
2,527
280
LIKE
280
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
9
WOW
9
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
105
COMMENTS
105
ON POST
0
ON SHARES
1,087
SHARES
1,087
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
135,235
UNIQUE PAGE VIEWS
106,321
AVG TIME ON PAGE
3MIN
47S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,873,025
PEOPLE REACHED
1,079,541
VIDEO VIEWS
666,800
REACTIONS, COMMENTS & SHARES
47,275
15,398
LIKE
3,220
ON POST
12,178
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
340
ON POST
1,825
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,939
COMMENTS
5,538
ON POST
8,401
ON SHARES
14,590
SHARES
13,966
ON POST
624
ON SHARES
POST CLICKS
181,239
46,943
VIDEO
PLAYS
2,388
LINK CLICKS
131,902
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,157,729
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,139,170
REACTIONS, COMMENTS & SHARES
9,756
3,019
LIKE
1,626
ON POST
1,393
ON SHARES
113
LOVE
49
ON POST
64
ON SHARES
1,743
HAHA
832
ON POST
911
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
4
ON POST
15
ON SHARES
3,574
COMMENTS
1,967
ON POST
1,607
ON SHARES
1,273
SHARES
1,177
ON POST
96
ON SHARES
POST CLICKS
495,033
266,407
VIDEO
PLAYS
5
LINK CLICKS
228,569
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
332
ENGAGEMENT
2,328
REACH
301
LIKES
2,292
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,458,717
EST. MIN WATCHED
4,180,924
LIKES
23,149
DISLIKES
931
COMMENTS
4,888
SHARES
929
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
1,205
PEOPLE REACHED
1,013
695
LIKE
695
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,122
SHARES
2,122
ON POST
0
ON SHARES
POST CLICKS
3
1
PHOTO
VIEWS
1
LINK CLICKS
1
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
175,841
UNIQUE PAGE VIEWS
118,289
AVG TIME ON PAGE
3MIN
27S
SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 106,430 | 135,235 | — | 132 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,079,541 | 666,800 | 47,275 | 2,873,025 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,139,170 | 9,756 | 2,157,729 | 267 |
| National Youth Film Awards | 301 | — | 2328 | 332 | 3,972 |
| Shopping for School Supplies | — | 1,458,717 | 29,897 | — | - |
| Back to School Safety Supplies | — | 32,200 | — | — | — |
| Bus Guide SG to JB | 1,013 | 1 | — | 1,205 | 267 |
| Florist Mentions | 175,841 | — | — | - | |
| Total: | 2,729,363 | 3,607,964 | 89,256 | 5,032,423 | 5,040 |
— 🠚 Benchmarks have yet to be retrieved
— 🠚 Statistics are unavailable
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,729,363
TOTAL IMPRESSIONS
5,032,423
TOTAL ENGAGEMENT
89,256
AVERAGE INDUSTRY ENGAGEMENT
5,040
TheSmartLocal has outperformed the industry benchmark for engagement by 1,671.0%.
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1091%
- Went viral! Content like this keeps TSL at the top of people's minds.