THESMARTLOCAL REPORT
July 12, 2020, 1:08 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,526
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,099
ON POST
13
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
73,751
UNIQUE PAGE VIEWS
64,716
AVG TIME ON PAGE
5MIN
17S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,844,848
PEOPLE REACHED
1,071,512
VIDEO VIEWS
658,965
REACTIONS, COMMENTS & SHARES
47,185
15,377
LIKE
3,251
ON POST
12,126
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
263
HAHA
15
ON POST
248
ON SHARES
2,165
WOW
343
ON POST
1,822
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,900
COMMENTS
5,584
ON POST
8,316
ON SHARES
14,564
SHARES
14,164
ON POST
400
ON SHARES
POST CLICKS
180,877
46,859
VIDEO
PLAYS
2,385
LINK CLICKS
131,627
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,155,058
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,137,034
REACTIONS, COMMENTS & SHARES
9,718
3,004
LIKE
1,667
ON POST
1,337
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,737
HAHA
852
ON POST
885
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,569
COMMENTS
2,004
ON POST
1,565
ON SHARES
1,262
SHARES
1,203
ON POST
59
ON SHARES
POST CLICKS
494,821
266,320
VIDEO
PLAYS
2
LINK CLICKS
228,447
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,533
ENGAGEMENT
2,351
REACH
36,295
LIKES
2,316
COMMENTS
14
SAVED
21
YOUTUBE VIDEO
YOUTUBEVIEWS
1,414,239
EST. MIN WATCHED
4,083,935
LIKES
22,761
DISLIKES
916
COMMENTS
4,873
SHARES
876
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
376,671
1,607
LIKE
704
ON POST
903
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
224
COMMENTS
224
ON POST
0
ON SHARES
2,162
SHARES
2,162
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 73,753 | 2,259 | 193,490 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,071,512 | 658,965 | 47,185 | 2,844,848 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,137,034 | 9,718 | 2,155,058 |
| National Youth Film Awards | 36,295 | N.A | 2,351 | 56,533 |
| Shopping for School Supplies | N.A | 1,414,239 | 29,426 | N.A |
| Bus Guide SG to JB | 0 | 31,861 | N.A | 376,671 |
| Total: | 2,658,891 | 3,315,852 | 90,939 | 5,626,600 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,658,891
TOTAL IMPRESSIONS
5,626,600
TOTAL ENGAGEMENT
90,939
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1063%
- Went viral! Content like this keeps TSL at the top of people's minds.