THESMARTLOCAL REPORT
April 11, 2021, 11:05 p.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
56
PEOPLE REACHED
47
TOTAL REACTIONS & SHARES ACROSS FB
2,528
281
LIKE
281
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
10
WOW
10
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,094
SHARES
1,094
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
104,532
UNIQUE PAGE VIEWS
86,933
AVG TIME ON PAGE
4MIN
26S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,860,058
PEOPLE REACHED
1,078,789
VIDEO VIEWS
663,139
REACTIONS, COMMENTS & SHARES
47,255
15,391
LIKE
3,236
ON POST
12,155
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
341
ON POST
1,824
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,932
COMMENTS
5,566
ON POST
8,366
ON SHARES
14,584
SHARES
14,084
ON POST
500
ON SHARES
POST CLICKS
181,104
46,898
VIDEO
PLAYS
2,386
LINK CLICKS
131,814
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,156,543
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,137,547
REACTIONS, COMMENTS & SHARES
9,738
3,011
LIKE
1,650
ON POST
1,361
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,742
HAHA
842
ON POST
900
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,570
COMMENTS
1,985
ON POST
1,585
ON SHARES
1,269
SHARES
1,199
ON POST
70
ON SHARES
POST CLICKS
494,933
266,373
VIDEO
PLAYS
3
LINK CLICKS
228,505
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,718
ENGAGEMENT
2,341
REACH
36,483
LIKES
2,305
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,440,176
EST. MIN WATCHED
4,142,390
LIKES
23,026
DISLIKES
931
COMMENTS
4,884
SHARES
912
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
506
PEOPLE REACHED
464
697
LIKE
697
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,143
SHARES
2,143
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
69,756
UNIQUE PAGE VIEWS
46,477
AVG TIME ON PAGE
3MIN
23S
SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 47 | 104,532 | N.A | 56 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,078,789 | 663,139 | 47,255 | 2,860,058 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,137,547 | 9,738 | 2,156,543 |
| National Youth Film Awards | 36,483 | N.A | 2,341 | 56,718 |
| Shopping for School Supplies | N.A | 1,440,176 | 29,753 | N.A |
| Back to School Safety Supplies | N.A | 32,000 | 0 | N.A |
| Bus Guide SG to JB | 464 | 0 | N.A | 506 |
| Florist Mentions | N.A | 69,756 | N.A | N.A |
| Total: | 2,539,572 | 3,447,150 | 89,087 | 5,073,881 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,539,572
TOTAL IMPRESSIONS
5,073,881
TOTAL ENGAGEMENT
89,087
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1015%
- Went viral! Content like this keeps TSL at the top of people's minds.