THESMARTLOCAL REPORT
Sept. 18, 2019, 4:50 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,444
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,258
TOTAL REACTIONS & SHARES ACROSS FB
2,515
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,111
SHARES
1,100
ON POST
11
ON SHARES
POST CLICKS
8,074
2
PHOTO
VIEWS
6,915
LINK CLICKS
1,157
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
45,521
UNIQUE PAGE VIEWS
40,378
AVG TIME ON PAGE
5MIN
5S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,816,534
PEOPLE REACHED
1,065,062
VIDEO VIEWS
652,943
REACTIONS, COMMENTS & SHARES
47,088
15,356
LIKE
3,263
ON POST
12,093
ON SHARES
926
LOVE
163
ON POST
763
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,163
WOW
345
ON POST
1,818
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,855
COMMENTS
5,591
ON POST
8,264
ON SHARES
14,538
SHARES
14,255
ON POST
283
ON SHARES
POST CLICKS
180,381
46,729
VIDEO
PLAYS
2,384
LINK CLICKS
131,262
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,151,956
PEOPLE REACHED
1,421,583
VIDEO VIEWS
1,136,009
REACTIONS, COMMENTS & SHARES
9,693
3,002
LIKE
1,689
ON POST
1,313
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,730
HAHA
859
ON POST
871
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,565
COMMENTS
2,016
ON POST
1,549
ON SHARES
1,251
SHARES
1,214
ON POST
37
ON SHARES
POST CLICKS
494,508
266,176
VIDEO
PLAYS
2
LINK CLICKS
228,278
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
64,566
ENGAGEMENT
4,250
REACH
43,929
LIKES
2,713
COMMENTS
1,474
SAVED
63
YOUTUBE VIDEO
YOUTUBEVIEWS
1,368,765
EST. MIN WATCHED
3,970,026
LIKES
22,454
DISLIKES
891
COMMENTS
4,845
SHARES
844
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,172
SHARES
2,172
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 45,521 | 2,258 | 193,444 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,065,062 | 652,943 | 47,088 | 2,816,534 |
| Comedy FBV: Signs You Are A Basic Bro | 1,421,583 | 1,136,009 | 9,693 | 2,151,956 |
| SONY: Camera Barter | 43,929 | - | 4,250 | 64,566 |
| Shopping for School Supplies | - | 1,368,765 | 29,034 | - |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 |
| Total: | 2,894,959 | 3,235,101 | 96,572 | 5,603,171 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,894,959
TOTAL IMPRESSIONS
5,603,171
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1157%
- Went viral! Content like this keeps TSL at the top of people's minds.