THESMARTLOCAL REPORT
Feb. 20, 2020, 9 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,525
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,102
ON POST
10
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
66,409
UNIQUE PAGE VIEWS
58,370
AVG TIME ON PAGE
5MIN
24S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,835,053
PEOPLE REACHED
1,068,600
VIDEO VIEWS
657,273
REACTIONS, COMMENTS & SHARES
47,171
15,373
LIKE
3,258
ON POST
12,115
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
263
HAHA
15
ON POST
248
ON SHARES
2,165
WOW
344
ON POST
1,821
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,892
COMMENTS
5,598
ON POST
8,294
ON SHARES
14,562
SHARES
14,207
ON POST
355
ON SHARES
POST CLICKS
180,835
46,830
VIDEO
PLAYS
2,385
LINK CLICKS
131,614
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,153,988
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,136,630
REACTIONS, COMMENTS & SHARES
9,704
3,004
LIKE
1,680
ON POST
1,324
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,734
HAHA
857
ON POST
877
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,567
COMMENTS
2,015
ON POST
1,552
ON SHARES
1,254
SHARES
1,208
ON POST
46
ON SHARES
POST CLICKS
494,688
266,276
VIDEO
PLAYS
2
LINK CLICKS
228,358
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,367
ENGAGEMENT
2,362
REACH
36,068
LIKES
2,327
COMMENTS
14
SAVED
21
YOUTUBE VIDEO
YOUTUBEVIEWS
1,395,962
EST. MIN WATCHED
4,040,130
LIKES
22,671
DISLIKES
906
COMMENTS
4,863
SHARES
862
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,169
SHARES
2,169
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 66,411 | 2,259 | 193,490 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,068,600 | 657,273 | 47,171 | 2,835,053 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,136,630 | 9,704 | 2,153,988 |
| National Youth Film Awards | 36,068 | - | 2,362 | 56,367 |
| Shopping for School Supplies | - | 1,395,962 | 29,302 | - |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 |
| Total: | 2,892,597 | 3,288,137 | 95,047 | 5,615,569 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Platform does not have industry benchmarks
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,892,597
TOTAL IMPRESSIONS
5,615,569
TOTAL ENGAGEMENT
95,047
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1157%
- Went viral! Content like this keeps TSL at the top of people's minds.