THESMARTLOCAL REPORT
June 13, 2021, 1:35 a.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
67
PEOPLE REACHED
55
TOTAL REACTIONS & SHARES ACROSS FB
2,525
281
LIKE
281
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
10
WOW
10
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,094
SHARES
1,094
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
108,799
UNIQUE PAGE VIEWS
89,783
AVG TIME ON PAGE
4MIN
20S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,862,356
PEOPLE REACHED
1,078,977
VIDEO VIEWS
663,580
REACTIONS, COMMENTS & SHARES
47,256
15,392
LIKE
3,236
ON POST
12,156
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
341
ON POST
1,824
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,932
COMMENTS
5,561
ON POST
8,371
ON SHARES
14,584
SHARES
14,060
ON POST
524
ON SHARES
POST CLICKS
181,111
46,900
VIDEO
PLAYS
2,386
LINK CLICKS
131,819
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,156,736
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,137,613
REACTIONS, COMMENTS & SHARES
9,740
3,013
LIKE
1,649
ON POST
1,364
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,742
HAHA
841
ON POST
901
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,570
COMMENTS
1,979
ON POST
1,591
ON SHARES
1,269
SHARES
1,198
ON POST
71
ON SHARES
POST CLICKS
494,948
266,381
VIDEO
PLAYS
4
LINK CLICKS
228,511
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
227
ENGAGEMENT
2,340
REACH
212
LIKES
2,304
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,443,877
EST. MIN WATCHED
4,150,704
LIKES
23,046
DISLIKES
930
COMMENTS
4,884
SHARES
915
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
728
PEOPLE REACHED
661
697
LIKE
697
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
222
COMMENTS
222
ON POST
0
ON SHARES
2,138
SHARES
2,138
ON POST
0
ON SHARES
POST CLICKS
3
1
PHOTO
VIEWS
1
LINK CLICKS
1
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
106,411
UNIQUE PAGE VIEWS
70,797
AVG TIME ON PAGE
3MIN
24S
SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 55 | 108,799 | N.A | 67 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,078,977 | 663,580 | 47,256 | 2,862,356 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,137,613 | 9,740 | 2,156,736 |
| National Youth Film Awards | 212 | N.A | 2340 | 227 |
| Shopping for School Supplies | N.A | 1,443,877 | 29,775 | N.A |
| Back to School Safety Supplies | N.A | 32,100 | 0 | N.A |
| Bus Guide SG to JB | 661 | 1 | N.A | 728 |
| Florist Mentions | N.A | 106,411 | N.A | N.A |
| Total: | 2,503,694 | 3,492,381 | 89,111 | 5,020,114 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,503,694
TOTAL IMPRESSIONS
5,020,114
TOTAL ENGAGEMENT
89,111
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1001%
- Went viral! Content like this keeps TSL at the top of people's minds.