THESMARTLOCAL REPORT
April 5, 2020, 3:31 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,526
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,100
ON POST
12
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
72,224
UNIQUE PAGE VIEWS
63,369
AVG TIME ON PAGE
5MIN
17S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,838,302
PEOPLE REACHED
1,068,969
VIDEO VIEWS
657,823
REACTIONS, COMMENTS & SHARES
47,173
15,374
LIKE
3,256
ON POST
12,118
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
263
HAHA
15
ON POST
248
ON SHARES
2,165
WOW
343
ON POST
1,822
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,892
COMMENTS
5,595
ON POST
8,297
ON SHARES
14,563
SHARES
14,202
ON POST
361
ON SHARES
POST CLICKS
180,848
46,840
VIDEO
PLAYS
2,385
LINK CLICKS
131,617
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,154,423
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,136,808
REACTIONS, COMMENTS & SHARES
9,712
3,004
LIKE
1,675
ON POST
1,329
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,736
HAHA
856
ON POST
880
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,568
COMMENTS
2,010
ON POST
1,558
ON SHARES
1,259
SHARES
1,210
ON POST
49
ON SHARES
POST CLICKS
494,762
266,300
VIDEO
PLAYS
2
LINK CLICKS
228,408
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,431
ENGAGEMENT
2,360
REACH
36,093
LIKES
2,325
COMMENTS
14
SAVED
21
YOUTUBE VIDEO
YOUTUBEVIEWS
1,402,179
EST. MIN WATCHED
4,055,713
LIKES
22,701
DISLIKES
909
COMMENTS
4,868
SHARES
868
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,167
SHARES
2,167
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 72,226 | 2,259 | 193,490 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,068,969 | 657,823 | 47,173 | 2,838,302 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,136,808 | 9,712 | 2,154,423 |
| National Youth Film Awards | 36,093 | - | 2,360 | 56,431 |
| Shopping for School Supplies | - | 1,402,179 | 29,346 | - |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 |
| Total: | 2,892,991 | 3,300,897 | 95,099 | 5,619,317 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Platform does not have industry benchmarks
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,892,991
TOTAL IMPRESSIONS
5,619,317
TOTAL ENGAGEMENT
95,099
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1157%
- Went viral! Content like this keeps TSL at the top of people's minds.