THESMARTLOCAL REPORT

March 30, 2023, 10:24 p.m.

CAMPAIGN NAME

TheSmartLocal Organic Demo

OBJECTIVE

To increase the brand presence and organic traffic of TSL.

DELIVERABLES

BRANDED CONTENT

9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse

Website Article

Facebook Post

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FACEBOOK POST STATISTICS

IMPRESSIONS

126

PEOPLE REACHED

104

URL ENGAGEMENT ACROSS FB

2,537

279

ON POST

ON SHARES

LOVE

ON POST

ON SHARES

HAHA

ON POST

ON SHARES

WOW

ON POST

ON SHARES

SAD

ON POST

ON SHARES

104

COMMENTS

104

ON POST

ON SHARES

1,080

ON POST

ON SHARES

POST CLICKS

PHOTO VIEWS

LINK CLICKS

OTHER CLICKS

GOOGLE ANALYTICS

ARTICLE PAGE VIEWS

145,983

UNIQUE PAGE VIEWS

115,752

AVG TIME ON PAGE

3MIN 57S

FACEBOOK VIDEO

FACEBOOK POST STATISTICS

IMPRESSIONS

2,880,072

PEOPLE REACHED

1,081,379

VIDEO VIEWS

668,686

REACTIONS, COMMENTS & SHARES

47,309

15,407

3,212

ON POST

12,195

ON SHARES

928

LOVE

162

ON POST

766

ON SHARES

266

HAHA

ON POST

251

ON SHARES

2,165

WOW

339

ON POST

1,826

ON SHARES

SAD

ON POST

ON SHARES

ANGRY

ON POST

ON SHARES

13,960

COMMENTS

5,496

ON POST

8,464

ON SHARES

14,594

13,880

ON POST

714

ON SHARES

POST CLICKS

181,532

46,972

VIDEO PLAYS

2,392

LINK CLICKS

132,162

OTHER CLICKS

Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City

Facebook Post

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FACEBOOK VIDEO

FACEBOOK POST STATISTICS

IMPRESSIONS

2,158,171

PEOPLE REACHED

1,423,789

VIDEO VIEWS

1,139,291

REACTIONS, COMMENTS & SHARES

9,757

3,019

1,616

ON POST

1,403

ON SHARES

113

LOVE

ON POST

ON SHARES

1,743

HAHA

819

ON POST

924

ON SHARES

WOW

ON POST

ON SHARES

SAD

ON POST

ON SHARES

ANGRY

ON POST

ON SHARES

3,575

COMMENTS

1,952

ON POST

1,623

ON SHARES

1,273

1,157

ON POST

116

ON SHARES

POST CLICKS

495,071

266,421

VIDEO PLAYS

LINK CLICKS

228,593

OTHER CLICKS

Comedy FBV: Signs You Are A Basic Bro

Facebook Post

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INSTAGRAM POST

INSTAGRAM

IMPRESSIONS

205

ENGAGEMENT

2,314

REACH

187

LIKES

2,280

COMMENTS

SAVED

YOUTUBE VIDEO

YOUTUBE

VIEWS

1,466,040

EST. MIN WATCHED

4,195,768

LIKES

23,178

DISLIKES

932

COMMENTS

4,889

937

TELEGRAM POST

TOTAL VIEWS

32,200

REACH

—

FACEBOOK PHOTO

FACEBOOK POST STATISTICS

IMPRESSIONS

1,099

PEOPLE REACHED

898

REACTIONS, COMMENTS & SHARES

692

ON POST

ON SHARES

LOVE

ON POST

ON SHARES

WOW

ON POST

ON SHARES

220

COMMENTS

220

ON POST

ON SHARES

2,108

ON POST

ON SHARES

POST CLICKS

PHOTO VIEWS

LINK CLICKS

OTHER CLICKS

Bus Guide SG to JB

Facebook Post

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LISTICLE MENTION

Florist Mentions

Date Range: Nov. 5, 2020 - Today

Website Article

GOOGLE ANALYTICS

ARTICLE PAGE VIEWS

190,579

UNIQUE PAGE VIEWS

131,528

AVG TIME ON PAGE

3MIN 39S

SUMMARY

	Reach	Views	Engagement	Impressions	Engagement Benchmark
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse	115,856	145,983	—	126	267
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City	1,081,379	668,686	47,309	2,880,072	267
Comedy FBV: Signs You Are A Basic Bro	1,423,789	1,139,291	9,757	2,158,171	267
National Youth Film Awards	187	—	2314	205	2,776
Shopping for School Supplies	—	1,466,040	29,936	—	-
Back to School Safety Supplies	—	32,200	—	—	—
Bus Guide SG to JB	898	2	1	1,099	267
Florist Mentions		190,579	—	—	-
Total:	2,753,637	3,642,781	89,317	5,039,673	3,844

Legend
— 🠚 Benchmarks have yet to be retrieved
— 🠚 Statistics are unavailable

PERFORMANCE VS. BENCHMARK

BENCHMARK

250,000

TOTAL REACH

2,753,637

TOTAL IMPRESSIONS

5,039,673

TOTAL ENGAGEMENT

89,317

AVERAGE INDUSTRY ENGAGEMENT

3,844

CAMPAIGN RESULT:
OVERWHELMING SUCCESS

1101%

Went viral! Content like this keeps TSL at the top of people's minds.