THESMARTLOCAL REPORT

June 7, 2023, 10:30 p.m.

CAMPAIGN NAME

TheSmartLocal Organic Demo

OBJECTIVE

To increase the brand presence and organic traffic of TSL.

DELIVERABLES

BRANDED CONTENT

9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse

Website Article

Facebook Post

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FACEBOOK POST STATISTICS

IMPRESSIONS

118

PEOPLE REACHED

URL ENGAGEMENT ACROSS FB

2,537

279

ON POST

ON SHARES

LOVE

ON POST

ON SHARES

HAHA

ON POST

ON SHARES

WOW

ON POST

ON SHARES

SAD

ON POST

ON SHARES

104

COMMENTS

104

ON POST

ON SHARES

1,080

ON POST

ON SHARES

POST CLICKS

PHOTO VIEWS

LINK CLICKS

OTHER CLICKS

GOOGLE ANALYTICS

ARTICLE PAGE VIEWS

148,480

UNIQUE PAGE VIEWS

117,951

AVG TIME ON PAGE

3MIN 59S

FACEBOOK VIDEO

FACEBOOK POST STATISTICS

IMPRESSIONS

2,881,341

PEOPLE REACHED

1,081,379

VIDEO VIEWS

668,888

REACTIONS, COMMENTS & SHARES

47,310

15,408

3,211

ON POST

12,197

ON SHARES

928

LOVE

161

ON POST

767

ON SHARES

266

HAHA

ON POST

251

ON SHARES

2,165

WOW

338

ON POST

1,827

ON SHARES

SAD

ON POST

ON SHARES

ANGRY

ON POST

ON SHARES

13,960

COMMENTS

5,489

ON POST

8,471

ON SHARES

14,594

13,863

ON POST

731

ON SHARES

POST CLICKS

181,572

46,977

VIDEO PLAYS

2,392

LINK CLICKS

132,197

OTHER CLICKS

Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City

Facebook Post

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FACEBOOK VIDEO

FACEBOOK POST STATISTICS

IMPRESSIONS

2,158,238

PEOPLE REACHED

1,423,789

VIDEO VIEWS

1,139,307

REACTIONS, COMMENTS & SHARES

9,757

3,019

1,615

ON POST

1,404

ON SHARES

113

LOVE

ON POST

ON SHARES

1,743

HAHA

815

ON POST

928

ON SHARES

WOW

ON POST

ON SHARES

SAD

ON POST

ON SHARES

ANGRY

ON POST

ON SHARES

3,575

COMMENTS

1,947

ON POST

1,628

ON SHARES

1,273

1,155

ON POST

118

ON SHARES

POST CLICKS

495,079

266,422

VIDEO PLAYS

LINK CLICKS

228,600

OTHER CLICKS

Comedy FBV: Signs You Are A Basic Bro

Facebook Post

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INSTAGRAM POST

INSTAGRAM

IMPRESSIONS

167

ENGAGEMENT

2,314

REACH

152

LIKES

2,280

COMMENTS

SAVED

YOUTUBE VIDEO

YOUTUBE

VIEWS

1,467,094

EST. MIN WATCHED

4,197,965

LIKES

23,152

DISLIKES

934

COMMENTS

4,889

939

TELEGRAM POST

TOTAL VIEWS

32,200

REACH

—

FACEBOOK PHOTO

FACEBOOK POST STATISTICS

IMPRESSIONS

947

PEOPLE REACHED

766

REACTIONS, COMMENTS & SHARES

691

ON POST

ON SHARES

LOVE

ON POST

ON SHARES

WOW

ON POST

ON SHARES

220

COMMENTS

220

ON POST

ON SHARES

2,104

ON POST

ON SHARES

POST CLICKS

PHOTO VIEWS

LINK CLICKS

OTHER CLICKS

Bus Guide SG to JB

Facebook Post

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LISTICLE MENTION

Florist Mentions

Date Range: Nov. 5, 2020 - Today

Website Article

GOOGLE ANALYTICS

ARTICLE PAGE VIEWS

190,588

UNIQUE PAGE VIEWS

131,535

AVG TIME ON PAGE

3MIN 39S

SUMMARY

	Reach	Views	Engagement	Impressions	Engagement Benchmark
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse	118,042	148,480	—	118	267
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City	1,081,379	668,888	47,310	2,881,341	267
Comedy FBV: Signs You Are A Basic Bro	1,423,789	1,139,307	9,757	2,158,238	267
National Youth Film Awards	152	—	2314	167	2,776
Shopping for School Supplies	—	1,467,094	29,914	—	-
Back to School Safety Supplies	—	32,200	—	—	—
Bus Guide SG to JB	766	8	2	947	267
Florist Mentions		190,588	—	—	-
Total:	2,755,663	3,646,565	89,297	5,040,811	3,844

Legend
— 🠚 Benchmarks have yet to be retrieved
— 🠚 Statistics are unavailable

PERFORMANCE VS. BENCHMARK

BENCHMARK

250,000

TOTAL REACH

2,755,663

TOTAL IMPRESSIONS

5,040,811

TOTAL ENGAGEMENT

89,297

AVERAGE INDUSTRY ENGAGEMENT

3,844

CAMPAIGN RESULT:
OVERWHELMING SUCCESS

1102%

Went viral! Content like this keeps TSL at the top of people's minds.