THESMARTLOCAL REPORT
Nov. 15, 2019, 2:29 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,523
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,101
ON POST
11
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
53,129
UNIQUE PAGE VIEWS
46,916
AVG TIME ON PAGE
5MIN
18S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,825,485
PEOPLE REACHED
1,065,199
VIDEO VIEWS
655,344
REACTIONS, COMMENTS & SHARES
47,123
15,359
LIKE
3,258
ON POST
12,101
ON SHARES
927
LOVE
164
ON POST
763
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,164
WOW
345
ON POST
1,819
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,868
COMMENTS
5,597
ON POST
8,271
ON SHARES
14,555
SHARES
14,238
ON POST
317
ON SHARES
POST CLICKS
180,721
46,785
VIDEO
PLAYS
2,385
LINK CLICKS
131,545
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,153,047
PEOPLE REACHED
1,421,583
VIDEO VIEWS
1,136,385
REACTIONS, COMMENTS & SHARES
9,702
3,004
LIKE
1,685
ON POST
1,319
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,732
HAHA
859
ON POST
873
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,567
COMMENTS
2,017
ON POST
1,550
ON SHARES
1,254
SHARES
1,214
ON POST
40
ON SHARES
POST CLICKS
494,631
266,240
VIDEO
PLAYS
2
LINK CLICKS
228,337
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
64,567
ENGAGEMENT
4,246
REACH
43,929
LIKES
2,710
COMMENTS
1,473
SAVED
63
YOUTUBE VIDEO
YOUTUBEVIEWS
1,377,989
EST. MIN WATCHED
3,993,508
LIKES
22,510
DISLIKES
896
COMMENTS
4,856
SHARES
851
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,171
SHARES
2,171
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 53,129 | 2,259 | 193,490 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,065,199 | 655,344 | 47,123 | 2,825,485 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,421,583 | 1,136,385 | 9,702 | 2,153,047 | 267 |
| SONY: Camera Barter | 43,929 | - | 4,246 | 64,567 | 3,514 |
| Shopping for School Supplies | - | 1,377,989 | 29,113 | - | 138,456 |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 | 267 |
| Total: | 2,895,096 | 3,254,710 | 96,692 | 5,613,260 | 143,038 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Platform does not have industry benchmarks
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,895,096
TOTAL IMPRESSIONS
5,613,260
TOTAL ENGAGEMENT
96,692
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1158%
- Went viral! Content like this keeps TSL at the top of people's minds.