THESMARTLOCAL REPORT
Feb. 26, 2021, 10:58 a.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
44
PEOPLE REACHED
38
TOTAL REACTIONS & SHARES ACROSS FB
2,528
281
LIKE
281
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
10
WOW
10
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,094
SHARES
1,094
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
97,869
UNIQUE PAGE VIEWS
82,478
AVG TIME ON PAGE
4MIN
35S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,858,372
PEOPLE REACHED
1,076,164
VIDEO VIEWS
662,802
REACTIONS, COMMENTS & SHARES
47,252
15,388
LIKE
3,241
ON POST
12,147
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
341
ON POST
1,824
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,932
COMMENTS
5,569
ON POST
8,363
ON SHARES
14,584
SHARES
14,100
ON POST
484
ON SHARES
POST CLICKS
181,100
46,896
VIDEO
PLAYS
2,386
LINK CLICKS
131,812
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,156,309
PEOPLE REACHED
1,423,789
VIDEO VIEWS
1,137,412
REACTIONS, COMMENTS & SHARES
9,734
3,011
LIKE
1,652
ON POST
1,359
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,741
HAHA
842
ON POST
899
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,569
COMMENTS
1,985
ON POST
1,584
ON SHARES
1,267
SHARES
1,198
ON POST
69
ON SHARES
POST CLICKS
494,903
266,363
VIDEO
PLAYS
3
LINK CLICKS
228,485
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,697
ENGAGEMENT
2,341
REACH
36,465
LIKES
2,305
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,437,711
EST. MIN WATCHED
4,137,355
LIKES
23,007
DISLIKES
930
COMMENTS
4,883
SHARES
908
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
401
PEOPLE REACHED
367
698
LIKE
698
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
223
COMMENTS
223
ON POST
0
ON SHARES
2,145
SHARES
2,145
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
Bus Guide SG to JB
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LISTICLE MENTION
GOOGLE ANALYTICSARTICLE PAGE VIEWS
53,018
UNIQUE PAGE VIEWS
35,051
AVG TIME ON PAGE
3MIN
18S
SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 38 | 97,869 | N.A | 44 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,076,164 | 662,802 | 47,252 | 2,858,372 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,789 | 1,137,412 | 9,734 | 2,156,309 |
| National Youth Film Awards | 36,465 | N.A | 2,341 | 56,697 |
| Shopping for School Supplies | N.A | 1,437,711 | 29,728 | N.A |
| Back to School Safety Supplies | N.A | 32,000 | 0 | N.A |
| Bus Guide SG to JB | 367 | 0 | N.A | 401 |
| Florist Mentions | N.A | 53,018 | N.A | N.A |
| Total: | 2,536,823 | 3,420,812 | 89,055 | 5,071,823 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,536,823
TOTAL IMPRESSIONS
5,071,823
TOTAL ENGAGEMENT
89,055
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1014%
- Went viral! Content like this keeps TSL at the top of people's minds.