THESMARTLOCAL REPORT
Aug. 24, 2019, 11:51 p.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,425
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,258
TOTAL REACTIONS & SHARES ACROSS FB
2,509
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,111
SHARES
1,101
ON POST
10
ON SHARES
POST CLICKS
8,074
2
PHOTO
VIEWS
6,915
LINK CLICKS
1,157
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
42,602
UNIQUE PAGE VIEWS
37,728
AVG TIME ON PAGE
4MIN
53S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,814,686
PEOPLE REACHED
1,065,062
VIDEO VIEWS
652,394
REACTIONS, COMMENTS & SHARES
47,088
15,356
LIKE
3,263
ON POST
12,093
ON SHARES
926
LOVE
163
ON POST
763
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,163
WOW
346
ON POST
1,817
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,855
COMMENTS
5,593
ON POST
8,262
ON SHARES
14,538
SHARES
14,258
ON POST
280
ON SHARES
POST CLICKS
180,368
46,718
VIDEO
PLAYS
2,384
LINK CLICKS
131,260
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,151,672
PEOPLE REACHED
1,421,583
VIDEO VIEWS
1,135,917
REACTIONS, COMMENTS & SHARES
9,693
3,002
LIKE
1,690
ON POST
1,312
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,730
HAHA
860
ON POST
870
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,565
COMMENTS
2,017
ON POST
1,548
ON SHARES
1,251
SHARES
1,214
ON POST
37
ON SHARES
POST CLICKS
494,492
266,160
VIDEO
PLAYS
2
LINK CLICKS
228,278
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
64,565
ENGAGEMENT
4,251
REACH
43,929
LIKES
2,714
COMMENTS
1,474
SAVED
63
YOUTUBE VIDEO
YOUTUBEVIEWS
1,360,485
EST. MIN WATCHED
3,949,813
LIKES
22,361
DISLIKES
884
COMMENTS
4,841
SHARES
834
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,188
SHARES
2,172
ON POST
16
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 42,602 | 2,258 | 193,425 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,065,062 | 652,394 | 47,088 | 2,814,686 |
| Comedy FBV: Signs You Are A Basic Bro | 1,421,583 | 1,135,917 | 9,693 | 2,151,672 |
| SONY: Camera Barter | 43,929 | - | 4,251 | 64,565 |
| Shopping for School Supplies | - | 1,360,485 | 28,920 | - |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 |
| Total: | 2,894,959 | 3,223,261 | 96,459 | 5,601,019 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,894,959
TOTAL IMPRESSIONS
5,601,019
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1157%
- Went viral! Content like this keeps TSL at the top of people's minds.