THESMARTLOCAL REPORT

March 27, 2023, 7:06 a.m.

CAMPAIGN NAME

TheSmartLocal Organic Demo

OBJECTIVE

To increase the brand presence and organic traffic of TSL.

DELIVERABLES

BRANDED CONTENT

9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse

Website Article

Facebook Post

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FACEBOOK POST STATISTICS

IMPRESSIONS

126

PEOPLE REACHED

104

URL ENGAGEMENT ACROSS FB

2,537

279

ON POST

ON SHARES

LOVE

ON POST

ON SHARES

HAHA

ON POST

ON SHARES

WOW

ON POST

ON SHARES

SAD

ON POST

ON SHARES

104

COMMENTS

104

ON POST

ON SHARES

1,080

ON POST

ON SHARES

POST CLICKS

PHOTO VIEWS

LINK CLICKS

OTHER CLICKS

GOOGLE ANALYTICS

ARTICLE PAGE VIEWS

145,890

UNIQUE PAGE VIEWS

115,669

AVG TIME ON PAGE

3MIN 57S

FACEBOOK VIDEO

FACEBOOK POST STATISTICS

IMPRESSIONS

2,880,010

PEOPLE REACHED

1,081,379

VIDEO VIEWS

668,674

REACTIONS, COMMENTS & SHARES

47,309

15,407

3,212

ON POST

12,195

ON SHARES

928

LOVE

162

ON POST

766

ON SHARES

266

HAHA

ON POST

251

ON SHARES

2,165

WOW

339

ON POST

1,826

ON SHARES

SAD

ON POST

ON SHARES

ANGRY

ON POST

ON SHARES

13,960

COMMENTS

5,497

ON POST

8,463

ON SHARES

14,594

13,881

ON POST

713

ON SHARES

POST CLICKS

181,530

46,970

VIDEO PLAYS

2,392

LINK CLICKS

132,162

OTHER CLICKS

Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City

Facebook Post

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FACEBOOK VIDEO

FACEBOOK POST STATISTICS

IMPRESSIONS

2,158,155

PEOPLE REACHED

1,423,789

VIDEO VIEWS

1,139,285

REACTIONS, COMMENTS & SHARES

9,757

3,019

1,616

ON POST

1,403

ON SHARES

113

LOVE

ON POST

ON SHARES

1,743

HAHA

819

ON POST

924

ON SHARES

WOW

ON POST

ON SHARES

SAD

ON POST

ON SHARES

ANGRY

ON POST

ON SHARES

3,575

COMMENTS

1,952

ON POST

1,623

ON SHARES

1,273

1,157

ON POST

116

ON SHARES

POST CLICKS

495,068

266,420

VIDEO PLAYS

LINK CLICKS

228,591

OTHER CLICKS

Comedy FBV: Signs You Are A Basic Bro

Facebook Post

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INSTAGRAM POST

INSTAGRAM

IMPRESSIONS

205

ENGAGEMENT

2,314

REACH

187

LIKES

2,280

COMMENTS

SAVED

YOUTUBE VIDEO

YOUTUBE

VIEWS

1,465,989

EST. MIN WATCHED

4,195,673

LIKES

23,180

DISLIKES

932

COMMENTS

4,889

937

TELEGRAM POST

TOTAL VIEWS

32,200

REACH

—

FACEBOOK PHOTO

FACEBOOK POST STATISTICS

IMPRESSIONS

1,095

PEOPLE REACHED

896

REACTIONS, COMMENTS & SHARES

692

ON POST

ON SHARES

LOVE

ON POST

ON SHARES

WOW

ON POST

ON SHARES

220

COMMENTS

220

ON POST

ON SHARES

2,109

ON POST

ON SHARES

POST CLICKS

PHOTO VIEWS

LINK CLICKS

OTHER CLICKS

Bus Guide SG to JB

Facebook Post

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LISTICLE MENTION

Florist Mentions

Date Range: Nov. 5, 2020 - Today

Website Article

GOOGLE ANALYTICS

ARTICLE PAGE VIEWS

190,579

UNIQUE PAGE VIEWS

131,528

AVG TIME ON PAGE

3MIN 39S

SUMMARY

	Reach	Views	Engagement	Impressions	Engagement Benchmark
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse	115,773	145,890	—	126	267
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City	1,081,379	668,674	47,309	2,880,010	267
Comedy FBV: Signs You Are A Basic Bro	1,423,789	1,139,285	9,757	2,158,155	267
National Youth Film Awards	187	—	2314	205	2,776
Shopping for School Supplies	—	1,465,989	29,938	—	-
Back to School Safety Supplies	—	32,200	—	—	—
Bus Guide SG to JB	896	2	1	1,095	267
Florist Mentions		190,579	—	—	-
Total:	2,753,552	3,642,619	89,319	5,039,591	3,844

Legend
— 🠚 Benchmarks have yet to be retrieved
— 🠚 Statistics are unavailable

PERFORMANCE VS. BENCHMARK

BENCHMARK

250,000

TOTAL REACH

2,753,552

TOTAL IMPRESSIONS

5,039,591

TOTAL ENGAGEMENT

89,319

AVERAGE INDUSTRY ENGAGEMENT

3,844

CAMPAIGN RESULT:
OVERWHELMING SUCCESS

1101%

Went viral! Content like this keeps TSL at the top of people's minds.