THESMARTLOCAL REPORT
June 2, 2020, 3:06 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,526
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,099
ON POST
13
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
72,527
UNIQUE PAGE VIEWS
63,650
AVG TIME ON PAGE
5MIN
17S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,842,387
PEOPLE REACHED
1,071,512
VIDEO VIEWS
658,554
REACTIONS, COMMENTS & SHARES
47,177
15,375
LIKE
3,254
ON POST
12,121
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
263
HAHA
15
ON POST
248
ON SHARES
2,165
WOW
343
ON POST
1,822
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,895
COMMENTS
5,590
ON POST
8,305
ON SHARES
14,563
SHARES
14,176
ON POST
387
ON SHARES
POST CLICKS
180,866
46,853
VIDEO
PLAYS
2,385
LINK CLICKS
131,622
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,154,845
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,136,980
REACTIONS, COMMENTS & SHARES
9,717
3,004
LIKE
1,672
ON POST
1,332
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,737
HAHA
856
ON POST
881
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,569
COMMENTS
2,008
ON POST
1,561
ON SHARES
1,261
SHARES
1,205
ON POST
56
ON SHARES
POST CLICKS
494,808
266,316
VIDEO
PLAYS
2
LINK CLICKS
228,439
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,507
ENGAGEMENT
2,355
REACH
36,254
LIKES
2,320
COMMENTS
14
SAVED
21
YOUTUBE VIDEO
YOUTUBEVIEWS
1,410,021
EST. MIN WATCHED
4,074,146
LIKES
22,746
DISLIKES
915
COMMENTS
4,871
SHARES
874
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
704
ON POST
903
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,167
SHARES
2,167
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 72,529 | 2,259 | 193,490 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,071,512 | 658,554 | 47,177 | 2,842,387 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,136,980 | 9,717 | 2,154,845 |
| National Youth Film Awards | 36,254 | N.A | 2,355 | 56,507 |
| Shopping for School Supplies | N.A | 1,410,021 | 29,406 | N.A |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 |
| Total: | 2,895,695 | 3,309,945 | 95,163 | 5,623,900 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,895,695
TOTAL IMPRESSIONS
5,623,900
TOTAL ENGAGEMENT
95,163
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1158%
- Went viral! Content like this keeps TSL at the top of people's minds.