THESMARTLOCAL REPORT
Oct. 7, 2020, 12:35 a.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,526
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,096
ON POST
16
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
81,522
UNIQUE PAGE VIEWS
71,522
AVG TIME ON PAGE
5MIN
17S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,850,568
PEOPLE REACHED
1,075,603
VIDEO VIEWS
659,887
REACTIONS, COMMENTS & SHARES
47,189
15,380
LIKE
3,246
ON POST
12,134
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
263
HAHA
15
ON POST
248
ON SHARES
2,165
WOW
343
ON POST
1,822
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,901
COMMENTS
5,575
ON POST
8,326
ON SHARES
14,564
SHARES
14,128
ON POST
436
ON SHARES
POST CLICKS
180,890
46,868
VIDEO
PLAYS
2,385
LINK CLICKS
131,631
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,155,852
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,137,285
REACTIONS, COMMENTS & SHARES
9,733
3,010
LIKE
1,661
ON POST
1,349
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,741
HAHA
843
ON POST
898
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,569
COMMENTS
1,992
ON POST
1,577
ON SHARES
1,267
SHARES
1,204
ON POST
63
ON SHARES
POST CLICKS
494,874
266,342
VIDEO
PLAYS
3
LINK CLICKS
228,477
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,609
ENGAGEMENT
2,347
REACH
36,373
LIKES
2,312
COMMENTS
14
SAVED
21
YOUTUBE VIDEO
YOUTUBEVIEWS
1,427,686
EST. MIN WATCHED
4,114,249
LIKES
22,907
DISLIKES
922
COMMENTS
4,878
SHARES
895
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
376,671
1,607
LIKE
704
ON POST
903
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
224
COMMENTS
224
ON POST
0
ON SHARES
2,162
SHARES
2,162
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 81,524 | 2,259 | 193,490 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,075,603 | 659,887 | 47,189 | 2,850,568 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,137,285 | 9,733 | 2,155,852 |
| National Youth Film Awards | 36,373 | N.A | 2,347 | 56,609 |
| Shopping for School Supplies | N.A | 1,427,686 | 29,602 | N.A |
| Back to School Safety Supplies | 31,300 | 31,800 | 0 | N.A |
| Bus Guide SG to JB | N.A | 31,861 | N.A | 376,671 |
| Total: | 2,694,360 | 3,370,043 | 91,130 | 5,633,190 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,694,360
TOTAL IMPRESSIONS
5,633,190
TOTAL ENGAGEMENT
91,130
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1077%
- Went viral! Content like this keeps TSL at the top of people's minds.