THESMARTLOCAL REPORT
Nov. 24, 2020, 4:32 a.m.
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CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse
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FACEBOOK POST STATISTICS
IMPRESSIONS
8
PEOPLE REACHED
7
TOTAL REACTIONS & SHARES ACROSS FB
2,526
281
LIKE
281
ON POST
0
ON SHARES
3
LOVE
3
ON POST
0
ON SHARES
1
HAHA
1
ON POST
0
ON SHARES
10
WOW
10
ON POST
0
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
106
COMMENTS
106
ON POST
0
ON SHARES
1,096
SHARES
1,096
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
85,119
UNIQUE PAGE VIEWS
73,913
AVG TIME ON PAGE
5MIN
3S
FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,854,152
PEOPLE REACHED
1,075,603
VIDEO VIEWS
662,016
REACTIONS, COMMENTS & SHARES
47,248
15,387
LIKE
3,247
ON POST
12,140
ON SHARES
928
LOVE
163
ON POST
765
ON SHARES
266
HAHA
15
ON POST
251
ON SHARES
2,165
WOW
343
ON POST
1,822
ON SHARES
25
SAD
0
ON POST
25
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,931
COMMENTS
5,575
ON POST
8,356
ON SHARES
14,582
SHARES
14,121
ON POST
461
ON SHARES
POST CLICKS
181,084
46,886
VIDEO
PLAYS
2,386
LINK CLICKS
131,806
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICS
IMPRESSIONS
2,155,985
PEOPLE REACHED
1,423,544
VIDEO VIEWS
1,137,327
REACTIONS, COMMENTS & SHARES
9,734
3,011
LIKE
1,661
ON POST
1,350
ON SHARES
112
LOVE
49
ON POST
63
ON SHARES
1,741
HAHA
843
ON POST
898
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,569
COMMENTS
1,991
ON POST
1,578
ON SHARES
1,267
SHARES
1,203
ON POST
64
ON SHARES
POST CLICKS
494,887
266,350
VIDEO
PLAYS
3
LINK CLICKS
228,482
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
56,638
ENGAGEMENT
2,348
REACH
36,441
LIKES
2,312
COMMENTS
14
SAVED
22
YOUTUBE VIDEO
YOUTUBEVIEWS
1,430,658
EST. MIN WATCHED
4,120,922
LIKES
22,939
DISLIKES
923
COMMENTS
4,880
SHARES
904
FACEBOOK PHOTO
FACEBOOK POST STATISTICS
IMPRESSIONS
141
PEOPLE REACHED
126
701
LIKE
701
ON POST
0
ON SHARES
11
LOVE
11
ON POST
0
ON SHARES
12
WOW
12
ON POST
0
ON SHARES
223
COMMENTS
223
ON POST
0
ON SHARES
2,150
SHARES
2,150
ON POST
0
ON SHARES
POST CLICKS
0
0
PHOTO
VIEWS
0
LINK CLICKS
0
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | |
|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 7 | 85,119 | N.A | 8 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,075,603 | 662,016 | 47,248 | 2,854,152 |
| Comedy FBV: Signs You Are A Basic Bro | 1,423,544 | 1,137,327 | 9,734 | 2,155,985 |
| National Youth Film Awards | 36,441 | N.A | 2,348 | 56,638 |
| Shopping for School Supplies | N.A | 1,430,658 | 29,646 | N.A |
| Back to School Safety Supplies | N.A | 31,900 | 0 | N.A |
| Bus Guide SG to JB | 126 | 0 | N.A | 141 |
| Total: | 2,535,721 | 3,347,020 | 88,976 | 5,066,924 |
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,535,721
TOTAL IMPRESSIONS
5,066,924
TOTAL ENGAGEMENT
88,976
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1014%
- Went viral! Content like this keeps TSL at the top of people's minds.