THESMARTLOCAL REPORT
Oct. 20, 2019, 3:47 a.m.
CAMPAIGN NAME
TheSmartLocal Organic Demo
OBJECTIVE
- To increase the brand presence and organic traffic of TSL.
DELIVERABLES
BRANDED CONTENT
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FACEBOOK POST STATISTICSIMPRESSIONS
193,490
PEOPLE REACHED
127,540
REACTIONS, COMMENTS & SHARES
2,259
TOTAL REACTIONS & SHARES ACROSS FB
2,518
732
LIKE
281
ON POST
451
ON SHARES
32
LOVE
3
ON POST
29
ON SHARES
13
HAHA
1
ON POST
12
ON SHARES
40
WOW
10
ON POST
30
ON SHARES
1
SAD
1
ON POST
0
ON SHARES
331
COMMENTS
106
ON POST
225
ON SHARES
1,112
SHARES
1,101
ON POST
11
ON SHARES
POST CLICKS
8,076
2
PHOTO
VIEWS
6,916
LINK CLICKS
1,158
OTHER CLICKS
GOOGLE ANALYTICSARTICLE PAGE VIEWS
49,815
UNIQUE PAGE VIEWS
44,060
AVG TIME ON PAGE
5MIN
14S
FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,820,770
PEOPLE REACHED
1,065,199
VIDEO VIEWS
653,669
REACTIONS, COMMENTS & SHARES
47,089
15,356
LIKE
3,262
ON POST
12,094
ON SHARES
926
LOVE
163
ON POST
763
ON SHARES
262
HAHA
14
ON POST
248
ON SHARES
2,163
WOW
345
ON POST
1,818
ON SHARES
24
SAD
0
ON POST
24
ON SHARES
35
ANGRY
1
ON POST
34
ON SHARES
13,855
COMMENTS
5,590
ON POST
8,265
ON SHARES
14,539
SHARES
14,247
ON POST
292
ON SHARES
POST CLICKS
180,392
46,739
VIDEO
PLAYS
2,384
LINK CLICKS
131,263
OTHER CLICKS
Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City
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FACEBOOK VIDEO
FACEBOOK POST STATISTICSIMPRESSIONS
2,152,437
PEOPLE REACHED
1,421,583
VIDEO VIEWS
1,136,167
REACTIONS, COMMENTS & SHARES
9,697
3,004
LIKE
1,687
ON POST
1,317
ON SHARES
111
LOVE
49
ON POST
62
ON SHARES
1,731
HAHA
859
ON POST
872
ON SHARES
23
WOW
7
ON POST
16
ON SHARES
15
SAD
5
ON POST
10
ON SHARES
19
ANGRY
5
ON POST
14
ON SHARES
3,565
COMMENTS
2,016
ON POST
1,549
ON SHARES
1,252
SHARES
1,215
ON POST
37
ON SHARES
POST CLICKS
494,571
266,215
VIDEO
PLAYS
2
LINK CLICKS
228,302
OTHER CLICKS
Comedy FBV: Signs You Are A Basic Bro
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INSTAGRAM POST
INSTAGRAMIMPRESSIONS
64,567
ENGAGEMENT
4,249
REACH
43,929
LIKES
2,712
COMMENTS
1,474
SAVED
63
YOUTUBE VIDEO
YOUTUBEVIEWS
1,373,652
EST. MIN WATCHED
3,981,773
LIKES
22,477
DISLIKES
892
COMMENTS
4,850
SHARES
849
FACEBOOK PHOTO
FACEBOOK POST STATISTICSIMPRESSIONS
376,671
PEOPLE REACHED
236,845
REACTIONS, COMMENTS & SHARES
4,249
1,607
LIKE
705
ON POST
902
ON SHARES
32
LOVE
11
ON POST
21
ON SHARES
6
HAHA
0
ON POST
6
ON SHARES
25
WOW
12
ON POST
13
ON SHARES
1
SAD
0
ON POST
1
ON SHARES
3
ANGRY
0
ON POST
3
ON SHARES
421
COMMENTS
224
ON POST
197
ON SHARES
2,172
SHARES
2,172
ON POST
0
ON SHARES
POST CLICKS
42,351
31,861
PHOTO
VIEWS
426
LINK CLICKS
10,064
OTHER CLICKS
Bus Guide SG to JB
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SUMMARY
| Reach | Views | Engagement | Impressions | Engagement Benchmark | |
|---|---|---|---|---|---|
| 9 Game Cafes In Singapore From $3/Hour Per Person So Friends Who're Broke Have No Excuse | 127,540 | 49,815 | 2,259 | 193,490 | 267 |
| Basic FBV: 40,000 Sq Ft Indoor Playground Opening At Suntec City | 1,065,199 | 653,669 | 47,089 | 2,820,770 | 267 |
| Comedy FBV: Signs You Are A Basic Bro | 1,421,583 | 1,136,167 | 9,697 | 2,152,437 | 267 |
| SONY: Camera Barter | 43,929 | - | 4,249 | 64,567 | 3,514 |
| Shopping for School Supplies | - | 1,373,652 | 29,068 | - | 138,456 |
| Bus Guide SG to JB | 236,845 | 31,861 | 4,249 | 376,671 | 267 |
| Total: | 2,895,096 | 3,245,166 | 96,611 | 5,607,935 | 143,038 |
— 🠚 Benchmarks have yet to be retrieved
N.A 🠚 Platform does not have industry benchmarks
PERFORMANCE VS. BENCHMARK
BENCHMARK
250,000
TOTAL REACH
2,895,096
TOTAL IMPRESSIONS
5,607,935
TOTAL ENGAGEMENT
96,611
CAMPAIGN RESULT:
OVERWHELMING SUCCESS
OVERWHELMING SUCCESS
1158%
- Went viral! Content like this keeps TSL at the top of people's minds.